Social Media Marketing
Social Media Marketing Strategy for Effective Retargeting and Socialising Your Brand
Social Engagements – More Than Mere Social Presence
Social Media Marketing (SMM) is more than merely having your company’s online social presence on various social platforms such as Facebook, YouTube, Instagram, Twitter, Google+, Pinterest. SMM is about building your online persona consistent with your brand, the extension of your physical presence, and timely interactions with customers and website visitors.
Recall your interactions with brands on their Facebook pages or Twitter accounts. How soon do you expect a response to your compliment, feedback or comment? And how soon do you actually receive one, if at all? Yes, all of us have our fair share of cold shoulders online from brands, both established and newer ones. In contrast, in person interactions could be a vastly different experience.
SMM is also about producing valuable content for social networking websites your prospective customers are on to encourage sharing amongst their social circles, thereby broadening your company’s reach while increasing its brand exposure. At the same time, you could gain valuable insights on emerging consumer trends, new features and services that you can provide, ways your customers are using your products and services that you never thought of, etc. You might then wonder as to why more sales weren’t mentioned at all.
Achieving Top-Of-Mind Awareness (TOMA) Status
For greater Social Media Marketing success, we will first need to better appreciate the mental state of our social pages’ visitors and set realistic expectations for ourselves. Brands do make strategic decisions to execute sales advertising campaigns on social media for new launches of irresistible offers, timed or quantity limited promotions, and contests.
While we have the advantages of influencing sales conversions with social proof and potentially viral sharing, offers in social channels tend to be more attractive than that elsewhere. This is because instead of looking to buy things, most people go to social networking sites to interact, make new friends, and catch up with existing connections.
Similarly, compared to people using search engine to actively seek products and services to address their needs and wants, we need to capture networking site visitors’ attention, heighten their interest, and arouse their desire sufficiently to take action by clicking on the ad link.
With this appreciation of our potential audience, many curate interesting unique content for greater brand awareness, broader brand reach, engaging fans in conversations, converting them into loyal followers and brand advocates. This could help your brand boost its heart- and mind-share to achieve top-of-mind awareness (TOMA).
When people think of fast food, search, and social networking, the first brand that comes to mind is usually McDonald’s, Google and Facebook respectively. When they think about products and services you offer, would they be thinking of your brand? This is significant because if they don’t even recall your brand in times of need and want, the thought of engaging your services will probably never cross their mind.
Social Media Marketing Tips
As the saying goes, “Everybody is born with an equal chance to become just as unequal as he or she possibly can.” No matter how similar the offerings are from companies in any industry, there will always be a few that stands out more than others.
Therefore, if you are just starting out on the digital domain, paying particular attention to how more successful competitors in your industry organize their Social Media Marketing activities, assessing how you could model after them and adapt any of their tactics or strategies for yours. Take note of both what they do and what they do not do.
This ensures you are at least on par with your competitors, allowing you to further enhance for greater differentiation and potentially creating an unequal advantage for your business. You would also be wise to read and bear in mind the terms of service of each social media platform to ensure your activities are permissible. Otherwise, you may risk getting your account banned.
― Brian Solis
Partner Us To Find Your Voice Online That Resonates
With increasing number of social networking platforms emerging these days, each boasts its own advantages and unique following of user communities. If the above is too overwhelming or time consuming for you, we can understand how you think and feel. Taking all the above into consideration, a coherent, thoughtful social media strategy based on well defined objectives is a clear must.
Social Media Marketing is a cost effective means to promote your business. When done right, it can payback many folds. Are you aiming to get more likes and shares, enhance brand awareness, or increase website traffic? Perhaps you want to sell more products and services, or engage your customers to gain more intimate understanding of their needs to better serve them?
Let us help you find your voice online, form your tribe of followers, creating a movement and formidable force to be reckon with. Call +65 8291-8088 now for a non-obligatory consultation to work out together on how your social media marketing initiatives can be customized to achieve your business objectives?
We got the necessary breadth and depth of knowledge, skills and experience to help you succeed socially online. Whether it is Social Media Marketing, SEO, SEM, CRM or just about any aspect of digital marketing, you can certainly depend on us to give your business the much needed boost online.
- Our consultants are certified in Google AdWords and by US-based world renowned Search Engine Academy.
- We specialize in identifying the most relevant social media platform(s) to leverage for maximum impact;
- We tailor and optimize solutions, complementing your current efforts to exceed business objectives;
- We adopt an integrated multichannel approach to support our clients across your customer value chain in leads generation and cultivation. This helps you maximize your return on investment (ROI) by increasing the percentage of generated leads that translate into actual sales.
Have a few minutes to spare? Call +65 8291-8088 now for a non-obligatory Social Media Marketing consultation or email us using the enquiries form on this page.