Digital Marketing Strategy – Search Engine Optimization (SEO)

SEO Services

SEO Services for Long Term Perpetual Leads Generation and Improved Brand Visibility

Search Engine Optimization (SEO) services are one the most sought after in the digital marketing arena, even amongst businesses looking to outsource them to external expertise. SEO is the process of maximizing visitor numbers to a specific website by ensuring the site naturally ranks high on the Search Engine Results Page (SERP). When executed properly, it is a highly cost effective lead generation solution for your long term online success while enhancing your brand’s online presence. However, companies have experienced mixed fortunes from their SEO implementations.

Black Hat SEO – The “Dark” Side

The key difference lies in the tactics used by their SEO agencies. In an industry without any regulatory bodies, some agencies took to black hat SEO shortcut tactics such as unethical mass purchases of unnatural spammy links from unrelated sources as in the Google penalty case with American mid-range department stores, J.C. Penney Company, Inc. (NYSE: JCP). Black hat SEO consultants attempt to exploit loopholes in search engine algorithms for short-term gains for their customers and them. Meanwhile, search engines regularly review, patch these loopholes and adapt their algorithms with evolving trends to deliver better quality, more relevant results to searchers.

White Hat SEO – The “Bright” Side

In contrast, white hat SEO agencies are 100% ethical, extremely professional, and only apply tactics compliant with search engine guidelines such as offering website visitors relevant, high quality and valuable content. Generally, this attracts more new and repeated visits from search engine users that stay longer at the websites they click, resulting in top rankings in search engines.

Consider your own search habits:

  1. Which search engine do you usually use when finding information?
  2. How many pages into the Search Engine Results Pages (SERP) do you usually browse for potential answers?
  3. Do you trust organic search results more than paid ads appearing usually on top, right and bottom of SERPs?

Most search visitors will answer Google or Baidu (百度) for English and Chinese websites respectively, first few pages, and trust organic search results more. These are the same visitors that good quality white hat SEO services target. They do so by boosting your brand visibility, driving more quality interested visitors to your website, and ultimately translating into more sales.

Local SEO Services Tap on Rise of Mobile Internet

Effective local SEO strategies these days span various rich media from text to video on mobile friendly, responsive websites. You would also want to take advantage of location specific searches from interested mobile phone users near your brand’s outlets or offices. This is because the rise of mobile is here to stay at Singapore in the foreseeable future.

Mobile phone penetration data from the Info-communications Development Authority of Singapore (IDA) revealed a steady rise from 84.5% in 2003 to 148.0% in 2014. Meanwhile, mobile data usage has almost doubled from a monthly average of 5.33 petabytes (250 bytes) in 2Q2012 to 9.99 petabytes in 2Q2015.

Additionally, IDA’s Statistics on Telecom Services for 2015 (Jan – Jun) revealed that during this period, wireless broadband population penetration rate is range-bound between 184.0% and 187.0% inclusive, while mobile population penetration rate between 148.0% and 148.6% inclusive.

Consider for a moment, how much additional business you could be losing out on if however your website is not on page 1 of the SERPs. Would anyone ever click on those links pointing to your website?

All you need is a quality search engine optimized website to welcome your online clients and make your sales! With a good SEO strategy, you will be able to achieve just that and give your business a significant online edge over your competition.

Choose Your SEO Service Provider Wisely

You would realize now the importance of choosing the right SEO Service provider. Google echoed this in its own insightful article on SEO. Potential negative impacts were illustrated through the 2011 Google penalty incident for, Inc. (NASDAQ: OSTK) which resulted in higher sales and marketing expenses of USD$479,000, reduced website visits, lower new customer growth, and most importantly declined sales.

When screening SEO services providers, here are some potential questions you could ask:

  1. What are the SEO strategies and tactics that you use?
  2. How soon could I expect visible improvements to my website’s rankings?
  3. How do you acquire external links from other websites?
  4. Do you guarantee page 1 rankings? If yes, on what basis?
  5. How do you maximize the value I receive from your SEO services?
  6. How do you differentiate yourself from your competition?

Be wary of companies boasting guarantees of #1 ranking on any major search engines. Even Google cautioned that no one can make such guarantees. Similarly, there is no guarantee that top-ranking SEO consultancies on Google’s SERPs, even for keyword phrases of “SEO Singapore”, are good SEO services providers. This merely means they are good at optimizing for their own industry, and not necessary yours.

Why Choose Us?

At Alpha ROI Pte. Ltd.:

  1. We use only 100% white hat methods to rank your website.
  2. Our SEO consultants are certified by US-based world renowned Search Engine Academy.
  3. Our integrated multichannel approach supports our clients across your customer value chain in leads generation and cultivation. This helps you maximize your return on investment (ROI) by increasing the percentage of generated leads that translate into actual sales.
  4. Most recently a former Senior Executive Advisor with a member-based advisory company listed on NYSE, our director and founder is MBA qualified with exposures across numerous industries, vast sales channel management and corporate experiences. Good website rankings must be complemented by solid, real life business management fundamentals across multiple domains to rake in maximum profits.

By now, are you ready to tap on results-based Singapore SEO services to ride this rising waves of mobile internet, grow your online presence, as well as drive greater sales and profits? You only need to rely on 1 brand name you can trust – Alpha ROI Pte. Ltd.

Have a few minutes to spare? Call +65 8291-8088 now for a non-obligatory SEO services consultation or contact us using the online form on this page.

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