Digital Marketing Strategy – Search Engine Marketing (SEM)

SEM Services

SEM Services for Fast, Cost Effective, Quality Leads and Improved Brand Reach

Search Engine Marketing (SEM) services complement your Social Media Marketing (SMM) strategy and put your Search Engine Optimization (SEO) efforts on overdrive to further boost website traffic. SEM uses paid advertising primarily to enhance target market visibility and exposure for a brand, product or service.

Thus, it offers a fast, cost-effective paid advertising channel for you to direct tons of quality, prospective customers who are actively seeking products and services to address their needs and wants to your website.

SEM and SMM shine over SEO in terms of speed of producing results. It is the advertising tool of choice for many SEM firms and digital marketing agencies. This is because many stakeholders within client organizations frequently want and need immediate results.

Paying Too Much for SEM, Ads Appearing Too Low or Not Appearing At All?

Many business owners believe that if they could do SEM in-house, they don’t need to pay agency fees and could even redirect the savings to their marketing efforts. Do you think and feel so too?

Yes, this is true. The paradox is your actual marketing expenses could still be higher than if you had engaged the services of a competent search marketing specialist. In worst case scenarios, your ad may not even appear on the search page despite having bid on the query that generated those results.

A little Learning is a dang’rous Thing.

–– Alexander Pope (1688 – 1744) in “An Essay on Criticism”

How is that even possible? Misapplication of a little learning could cause much more harm than benefits. The reason is overall experiences of search users matter to Google. When you use Pay Per Click (PPC) advertising channels such as Google AdWords, each keyword you used to trigger your ads and landing pages is assigned a Quality Score by Google that estimates your ads’ quality based on expected clickthrough rate (CTR), ad relevance, and landing page experience.

Real-time calculations of Ad Rank using components of Quality Score combined with several other factors are made whenever your ad competes in auctions. Ultimately, Ad Rank determines how much your cost-per-click (CPC) is, how high your ad appears or whether it appears at all.

Thus, a competent search marketing consultant helps maximize your Return On Investment (ROI) by improving the Quality Score of your ads and landing pages while driving down your actual CPC.

Want to know more about the various factors affecting your bids and how the Google AdWords auction works? Watch Google’s Chief Economist, Hal Varian, explain these and more in this YouTube video:

SEM vs SEO – Synergies Aplenty

Both SEM and SEO drive traffic to your website. SEM drives traffic through paid ads while SEO relies on free organic search ranking of your pages on SERPs. The sets of keyword phrases used in SEM and SEO as well as their corresponding rankings on SERPs could vary greatly. While SEO is slowly working its “magic” with time to rank better for say shorter keyword phrases, you could achieve top rankings for the same keyword phrases with SEM.

If you use 2 different sets of keyword phrases for both SEM and SEO, you could discover new phrases from one set that could be used for the other and vice versa. When your company’s links are appearing on both paid and organic searches, they also increase your brand’s exposure and mindshare.

Why Our Search Engine Marketing Services?

Our integrated multichannel approach allows flexibility for you to focus on one specific module or an overarching solution for your company. For businesses to grow profitably, they must have a proven, scalable system for generating high quality, potential new customers. The bigger your customer base and the faster it grows, the greater its long term success rate.

While SEM services cater for shorter term results, it could be integrated into your broader customer relationship management (CRM) strategy to maximize your Customer Lifetime Value (CLV or CLTV) when you take a longer term view of your business. CLV is simply the estimate of present value of total sales you could generate from a person for as long as s/he remains your customer. Therefore, it is a good proxy to estimating your marketing costs, and analyzing the effectiveness of your customer acquisition and retention strategy.

More importantly, our search marketing consultants at Alpha ROI Pte. Ltd. are well qualified and well positioned to help you strategize your Search Engine Marketing approach to generate more quality leads faster and more easily for greater sales conversions. Specifically, we are:

  1. Google AdWords Certified, experienced search marketing account managers;
  2. Good at building quality sites fit for both SEO and SEM purposes;
  3. SEO consultants certified by US-based world renowned Search Engine Academy.
  4. Adopting an integrated multichannel approach to support our clients across your customer value chain in leads generation and cultivation. This helps you maximize your return on investment (ROI) by increasing the percentage of generated leads that translate into actual sales.

Have a few minutes to spare? Call +65 8291-8088 now for a non-obligatory SEM services consultation or reach out to us using the contact form on this page.


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