Digital Marketing Services You Can Trust


Digital marketing solutions in Singapore helping Small and Medium Enterprises (SMEs) and businesses maximize your digital marketing ROI via marketing automation, leads generation and nurturing.


PIC / ICV / CDG / MRA – Government Grants for Eligible SMEs and Companies in Singapore!

PIC, ICV, CDG, and MRA are acronyms for 4 of numerous popular Singapore Government grants and assistance offered to eligible SME and businesses. Do you know that the Singapore Government is actively raising awareness, to the extent of using paid advertising, regarding availability of such financial help for eligible Singapore SMEs and companies? And the quantum your firm may be eligible for can range from S$10,000 to as much as S$60,000 or more. Find out which Government Grants you may tap on to lighten your financial burdens, while supporting your business growth in Singapore and overseas expansion!


  • Productivity and Innovation Credit (PIC) Scheme: Up to S$60,000 cash payout per Year of Assessment (YA)
  • Innovation & Capability Voucher (ICV): 2 x S$5,000 vouchers
  • Capability Development Grant (CDG): No fixed grant quantum
  • Market Readiness Assistance (MRA) Grant: Up to S$20,000 per fiscal year
Singapore Grants

Search Engine Optimization (SEO) and More! – Why Your Business Needs These Solutions?

SEO and CRM solutions are your twin pillars for long term online success. Meanwhile, SEM and SMM services boost desired outcomes for the short term. Business owners know they need sustainable solutions for their internet marketing initiatives to complement offline efforts. However, many companies struggle to balance between long-term and short-term objectives due to seemingly conflicting priorities and limited resources. Therefore, Alpha ROI Pte. Ltd. delivers customized, integrated solutions based on the current stage in your online marketing efforts and unique circumstances.

Digital Marketing Strategy


SEO – Search Engine Optimization

SEO Services

Search Engine Optimization (SEO) is a must in Singapore, Asia and beyond these days. When executed properly, it is arguably the most cost effective lead generation solution for your long term online success. Discover how our SEO services can help you generate more leads perpetually and improve brand visibility simultaneously.

CRM – Customer Relationship Management

CRM Solutions

Customer Relationship Management (CRM) complements SEO services as the other long term success pillar by maximizing the long term conversion of generated leads into actual customers through systematic, optimized leads nurturing processes. Explore how our CRM solutions can help you improve sales conversions, delight and retain customers sustainably.

SEM – Search Engine Marketing

SEM Services

Search Engine Marketing (SEM) offers a fast, cost-effective paid advertising channel for you to target tons of quality, prospective customers who are actively seeking products and services to address their needs and wants. Appreciate how our SEM services can help you reach out to more quality prospective customers effectively while improving brand awareness.

SMM – Social Media Marketing

Social Media Marketing

Social Media Marketing (SMM) enables you to interact with tons of potential customers, encourage sharing amongst their social circles, solicit feedback and sense evolving social trends, while making your brand more personable. Understand how our Social Media Marketing solutions can help your brand improve heart- and mind-shares.

Integrated Digital Marketing Solution

CRM solutions are the glue connecting SEO services, SEM services and Social Media Marketing together. They also enhance the stickiness of customers to your brand, products and services. By funneling generated leads from various digital marketing strategies through tailored CRM solutions, you could dramatically improve the return on investment (ROI) by integrating your marketing efforts, simply by increasing conversions from leads to customers. Consequently, you realize additional revenues for your company, while boosting brand loyalty. Find out how we deliver customized, integrated solutions based on the current stage in your online marketing efforts and unique circumstances. Call +65 8291-8088 now or email us with the contact form on this page.

Black Hat SEO Techniques caused Expensive Google Penalties

In 2011, at least 2 US listed companies learnt the hard way that adopting unorthodox SEO techniques could result in expensive Google penalties. Imagine you are NASDAQ-listed online retailer,, Inc. (NASDAQ: OSTK), relying mainly on paid and natural search engines like Google, Bing, and Yahoo to rank your product offerings to attract consumer interest. Generally, higher ranking websites in both paid and natural search results lists attract much greater visitor share compared to similar sites, translating into increased sales. According to an article from The Wall Street Journal (WSJ), numerous top ranking links to Overstock for common keywords were penalized by Google for 2 months, plunging between No. 40 and No. 70 positions to 5th or 6th pages of search results on 22 Feb 2011. What impact could this have on your business?

Thanks to SEC Form 8-K and Form 10-K filings by the online retailer, we have a better appreciation of the potential impact, as summarized below:


Comparing Financial Year 2011 vs Financial Year 2010
Penalty Period 2 months (Feb – Apr for Financial Year ended 31 Dec 2011)
Reason Noncompliance with Google’s natural search guidelines by encouraging “authoritative” educational websites to post links to pages for discounted students and faculty pricings
Website Visits Down 100 basis points (BPS)
New Customer Growth Down 900 BPS (partially offset by slightly higher average order size)
Sales and Marketing Expenses as % of Net Revenues Up 30 BPS (0.3%) or USD 479,000

(largely due to increased online search marketing throughout year)

Revenue Up to 500 BPS negative impact during penalty period


As uncommon links from “authoritative” educational websites boost search results rankings for links to Overstock, this gives the latter an unfair distorted ranking above its competitors and provides an inaccurate representation to people conducting searches too. This contradicts Google’s objectives of showing only the best quality, most relevant results to its searchers. In Overstock’s case, it had to remove or request removal of all “questionable” links highlighted by Google to be lifted from the penalty. Additionally, it had to increase sales and marketing expenses in other marketing channels, both online and offline, to offset drops in sales.

The same WSJ article also highlighted that the New York Times reported American mid-range department stores, J.C. Penney Company, Inc. (NYSE: JCP), suffered a similar penalty in early Feb 2011 as confirmed by Google’s head of the Webspam team, Matt Cutts. In J.C. Penney’s case, a black hat SEO consultant purportedly paid for thousands of links spread across multiple websites on the Internet to link directly to The retailer claimed it was unaware of and did not authorize deployment of unethical tactics.

While actual impacts on specific companies may vary, it is clear that adopting unethical black hat SEO techniques are harmful to your reputation, branding, business prospects, financial condition and operational results.


White Hat SEO, Integrated Digital Marketing Strategist

By now, you would realize that Alpha ROI Pte. Ltd. chooses to work with SMEs and companies that deploy only white hat, ethical SEO and digital marketing strategies. As a professional white hat digital marketing agency in Singapore, we strongly believe in helping like-minded business owners formulate and execute an integrated digital marketing roadmap to generate more leads, convert more sales and delight customers with maximum delivered value.

When you share our values, we would love to explore how we can help you grow your business to the next level by calling +65 8291-8088 or emailing us with the contact form on this page.

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